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Amazon Fire HD 8 (2018)

Making an incredible pill in 2018 isn’t any straightforward job. Transferring on from their preliminary gross sales increase post-2010, slates have begun to coalesce into various discrete segments – with the ‘pill’ in its purest sense disappearing at a speedy tempo.

For the facility customers who desire a pill which doubles as a pc, there’s the Microsoft Surface Pro and different Floor slates. Those that are invested within the Apple ecosystem will get a variety of mileage from the likes of the iPad Pro 10.5, and Google remains to be attempting to determine easy methods to make Android click on with the shape issue.

Within the midst of this, Amazon has carved its personal area of interest by manufacturing and promoting bucketloads of lower-specification, bargain-priced slates to the lots.

Some tablets within the Amazon Hearth collection promote for as little as $30/£30 in gross sales, and the brand new Amazon Hearth HD Eight (2018) takes this ethos and runs with it. 

The bottom mannequin runs at $79.99/£79.99 (and on the time of writing is already on sale for £60 within the UK) and affords 1.5GB of RAM, an 800 x 1280 display, 16GB of storage and an unspecified quad-core 1.3GHz chipset.

It comes with lock display adverts by default (costing $15/£10 to take away) and Amazon’s personal customized model of Android – which can be or a foul factor relying each in your outlook and buying habits.

Then there’s the brand new 'Present' dock, which permits your new pill to function a comparatively cut-price Alexa machine, do you have to want to introduce a sensible speaker to your private home.

With this in thoughts, is the worth promised on this price range bundle definitely worth the hype? Or have been too many corners reduce within the manufacturing?

Amazon Hearth HD Eight (2018) worth and availability

  • Out now within the UK and US
  • Base mannequin (16GB) prices £79.99 / $79.99

The Amazon Hearth HD Eight (2018) is obtainable now direct from Amazon within the US and UK for $79.99 / £59.99 (round AU$110). Amazon nonetheless sells the earlier technology of tablets, so you should definitely verify you're shopping for the eighth technology that was launched in 2018.

That worth above is for a 16GB mannequin, however you may also get a 32GB one for $109.99 / £99.99 (roughly AU$155) or add a ‘Present’ charging dock to both model for extra money nonetheless. You additionally need to pay an additional $15/£10 if you would like a model with out lock display adverts. Nonetheless, no matter model you select it is a low cost pill.

Key options

  • Eight-inch 800 x 1280 display
  • 16/32GB of storage
  • Broad number of colour choices
  • ‘Present’ dock

What marks the eighth technology of the Hearth tablets above all these which have come earlier than is the non-obligatory inclusion of the ‘Present’ dock.

By including this dock to the slate, which additionally has Amazon's Alexa assistant included, what has been created is a critical rival to Amazon’s personal devoted Echo Show. There may be different competitors on this area too although, such because the Lenovo Smart Display and Google Home Hub for instance.

The whole lot else that this pill options should be taken inside the context of the worth charged, with Amazon just about giving these away within the hopes of locking shoppers into its purchasing and content material ecosystems.

The display is an 800 x 1280 pixel affair which beats out each different pill on this worth vary for decision and value, with the one actual competitor being Amazon’s cheaper Fire 7 (2017), which boasts a display straight from the chopping fringe of 2011.

Two flavors of the Hearth HD Eight (2018) can be found, 16GB and 32GB, with the choice so as to add a microSD card as much as 400GB in measurement (a purchase order which in itself would value greater than the pill). Which means those that prefer to take a conveyable slate with them on public transport to look at video on the go will likely be properly served. 

The Amazon Hearth HD Eight (2018) additionally boasts one other small however considerate addition which is able to little doubt please patrons – quite a lot of completely different colour choices in addition to a ‘youngsters’ model. Yellow, Blue, Crimson and Black can all be had, with the reviewed Canary Yellow model trying fairly dapper and holding consideration regardless of the plastic construct.

The talked about ‘youngsters’ model comes with a particular (functionally indestructible) thick rubber case and particular software program features to assist helicopter dad and mom.

Not touted fairly as loudly as different options is the supposed ruggedness of this pill, with Amazon claiming it to be a least twice as sturdy because the glass and metallic iPad lineup.

Definitely, seeing an $80/£80 machine crash in the direction of a hardwood flooring in sluggish movement is a unique expertise to seeing a cherished funding do the identical – however the added sturdiness is appreciated regardless.


  • Barely creaky, however reassuringly weighty
  • Yellow possibility stands out

Tablets on the price range finish of the spectrum incur a unique set of standards to be judged by when in comparison with smartphones. A smartphone is one thing the person takes of their hand all through the day, in entrance of an incredible many individuals – in brief it’s a prime instance of conspicuous consumption. Consider it as a graceful go well with, a luxurious object.

From this, an affordable pill is the equal of a pair of comfortable slippers. It’s one thing which individuals come dwelling to, which is used throughout downtime. It lives within the area between the cushions of the couch, or on the backside of a satchel. The Amazon Hearth HD Eight (2018) suits proper in to this way of life.

With a sturdy plastic construct and the marketed sturdiness, customers can really feel comfy tossing one across the dwelling (although by no means too enthusiastically) largely with out consequence. This can be a machine for households, for many who worth money above flash.

Saying this, we did encounter an odd flex in sure parts of the rear of the machine, nonetheless this will merely be a quirk of the evaluation unit.

The again of the Hearth HD Eight (2018) homes an Amazon brand and the rear-facing digital camera. Both sides is nearly fully flush, other than the highest, which incorporates the amount buttons, a three.5mm headphone jack (hooray), the facility button and a micro USB port (boo).

The left facet homes two small cutouts for the dual audio system, whereas the fitting facet holds a microSD card slot.

On the entrance of the machine could be discovered the Eight-inch 800 x 1280 display together with the 2MP selfie digital camera.

In all, that is an unassuming machine, which at 363g isn’t any dainty presence within the hand, however one which exudes a sure sort of design confidence that comes from exactly realizing one’s area of interest.

Display screen

  • Will get fairly shiny
  • Not very correct colours

On condition that the first use of many tablets is the consumption of media, the display is make or break in nearly each occasion. Sadly, there are an incredible many price range tablets, particularly these which value lower than $100/£100, which have actually poor screens.

As such, it’s considerably fortunate that, whereas the Amazon Hearth HD Eight (2018) is not going to win any awards for its display, nor will it examine to the likes of the Samsung Galaxy Tab S4, it’s definitely ok for watching Netflix on the go, or studying a e book.

Brightness is maybe its strongest go well with. Though not fairly suited to very sunny days, it might probably definitely compete properly with most indoor gentle sources and has an excellent backlight, with no ‘bleed’ points so far as we might see.

As for decision, that is realistically the minimal that Amazon might get away with for the worth. With 189 pixels per inch it’s properly under what we’d think about to be ‘retina’ territory, that’s the place the human eye ceases to note particular person pixels.

Textual content can seem somewhat jaggy when studying, an issue which we significantly encountered with the net browser. For the worth, it’s forgivable, however solely simply.

Shade copy is one other weak point. This display is washed out and missing the vibrancy which attracts the person in to their content material. Once more although, nothing extra might realistically have been anticipated, and for vegetating on the couch it’s greater than sufficient general.

Battery life

  • Gradual to cost
  • 10 hours of ‘mixed-use’ quoted

In day-to-day use, the battery lifetime of the Amazon Hearth HD Eight (2018) is sufficient, if nothing extra.

Working the TechRadar battery check we discovered the battery dropped by 20%, which isn’t among the many finest scores discovered, and barely under Amazon's declare of as much as 10 hours of video on a cost. That is simply sufficient to get by means of a transatlantic flight, so frequent flyers be warned.

Maybe the largest bugbear most customers will encounter is the glacial price of charging. That is one for an in a single day juice, provided that on common it would take 6 hours to go from zero to 100%. These searching for a fast high up earlier than heading out might want to verify their expectations.

Saying this, how typically you'll be charging it would rely totally on how you employ it. We discovered that with two 45 minute commutes, with Wi-Fi enabled and with an hour of streaming domestically saved music to Bluetooth earphones, the battery would nonetheless be at 80% by 6pm.

This isn’t a tool which is able to see you thru a nightmare 20-hour day of touring, neither is it one thing which could be charged in a rush. With planning and care nonetheless, it ought to match properly into the routines of most who could select to buy it.

Digital camera

  • 2MP cameras on each the entrance and rear
  • Dangerous, horrible, terrible photos

For causes each bewildering and terrifying, many members of the general public decide to make use of tablets as their main photographic units. Although there are some slates that are starting to undertake sensors which push out affordable photos, the Amazon Hearth HD Eight (2018) is just not a type of, for it has a Dangerous Digital camera.

That’s to say a digital camera which defines the very notion of what it means to have a poor snapper, the sort of effort which seemingly exists merely to offer a karmic reverse to the likes of the Google Pixel 3, to offer stability to the universe.

Element is non-existent, colours are muted and noise enters each scene. The standard of the lens is clearly a difficulty, provided that photos captured are likely to look as if they have been swiftly snapped by means of a tiny, soiled porthole.

On the entire, there’s little to say in regards to the cameras on the Amazon Hearth HD Eight (2018), aside from that they shouldn’t be used, ever.

Not less than the viewfinder is easy to navigate by means of, providing a ‘seize’ button and a toggle for extra superior settings, together with a timer, a grid structure, a digital camera change and, fairly optimistically, a HDR operate.

Digital camera samples

Interface and reliability

  • Gradual, busy interface
  • Present Dock turns it into an Echo Present-like machine

Amazon isn’t fairly finished being profitable from the patron when the preliminary buy takes place. As an alternative, the agency makes use of its personal fork of Android which has a novel interface and expertise hooked up to it.

This can be a storefront aiming to tempt the acquisition of books, TV exhibits, music, items and extra – all the pieces that Amazon sells is pushed right here. Navigation is achieved by swiping by means of a carousel of various themes, similar to 'Residence', 'Books' and 'Music', with the related content material current under.

Typically use, the velocity of the interface does show to be a difficulty. Amazon likes issues to be busy, there’s a variety of content material pushing itself entrance and heart and this may be distracting when attempting to do one thing easy, like discovering the calculator app.

Usually, though stutters are frequent, apps generally tend to not have random crashes, although that is seemingly extra to do with the overall reliability of Android fairly than stellar optimization work on the a part of Amazon.

It’s price noting that the fork of Android current right here implies that there is no such thing as a Google Play Retailer, as an alternative customers are restricted to the fairly paltry choice out there within the Amazon App Retailer.

These within the know can sideload the Google Play Retailer and subsequently acquire entry to the likes of Gmail and YouTube, however by default these aren’t current.

Particularly as a tool marketed as being appropriate for kids, having no entry to YouTube Children is a significant difficulty, and is one thing to remember.

In all, utilizing the Amazon Hearth HD Eight (2018) is somewhat like utilizing in-flight leisure – it might probably assist to move the time however could be frustratingly restricted in various essential areas.

Present mode is Amazon’s large wager with the Hearth collection this 12 months. These should purchase an accompanying 'Present Dock' which comes with a case for the machine.

With this hooked up, the pill will cost at any time when positioned within the dock, which sits with a stiff hinge and a top quality construct. The pill will then enter 'Present Mode', the place Alexa, Amazon’s omnipresent digital assistant, could be referred to as by shouting its title.

The assistant can then carry out various actions, similar to checking the climate, trying up inventory info or studying a curated listing of headlines. The utility of those assistants is intricately tied into the existence of those that use them, and that is in flip hindered by closed-in service design.

For example, trying up a recipe by voice on the semi-ubiquitous BBC Good Meals was practically unattainable, with Alexa as an alternative pushing Amazon’s most well-liked recipe service. Certainly, we discovered this all through – and it proved to be a major bugbear general.

In the end, how you employ the machine will resolve whether or not the $30/£40 premium for the Present Dock is price it, however for a lot of it’s merely a convoluted solution to create an costly alarm clock.

Motion pictures, music and gaming

  • Respectable audio system
  • Display screen respectable for watching video

The 800 x 1200, Eight-inch display on the Amazon Hearth HD Eight (2018) is good for watching video on the go, putting a pleasant stability between display actual property and portability.

That is complemented by the presence of the headphone jack, but additionally by Amazon’s stab at stereo audio system. These fireplace sound largely in the direction of the entrance, and are largely higher than different low cost pill efforts.

Saying this, the mediocre MediaTek chipset makes something extra demanding than Sweet Crush a no-go for critical avid gamers, as such, those that worth this type of factor could be higher served trying elsewhere.

For music, Amazon’s Prime Music is current, which is a nice sufficient service, and for video the ever-present Amazon Prime Video is positioned entrance and heart – for higher or for worse.

Efficiency and benchmarks

  • Gradual efficiency
  • Is not going to run demanding video games

With a single-core Geekbench rating of 627 and a multi-core rating of 1,677, the Amazon Hearth HD Eight (2018) was by no means going to set the efficiency charts alight in the identical method because the iPad Pro 10.5 with its laptop-class chipset.

Regardless, it is a poor exhibiting and reflective of a tool which is extra akin to a conveyable TV versus the newest and biggest object of lust to come back from the likes of Samsung and Apple.

The scores replicate the typically sluggish efficiency, however except you're attempting to run demanding video games it's not an excessive amount of of a difficulty.


The Hearth collection of tablets exists very undoubtedly inside its personal particular area of interest. These are throwaway units that match their particular transient very properly and supply a good expertise general, however with various obtrusive points.

The design of the Amazon Hearth HD Eight (2018), whereas distinctive, is maybe somewhat too utilitarian, the display is shiny and has an inexpensive decision however the colour copy is poor.

The battery lasts a full day, however takes nearly the identical once more to recharge, the efficiency is sufficient for searching media, however something extra demanding proves to be an excessive amount of of a problem.

Towards all of this, the worth is $80/£80, however the actual value is having Amazon’s companies pressured by means of at each potential second – and for some who aren’t fairly enamored with the e-retail large this can be too bitter a tablet to swallow.

The worth is low sufficient to clean many of those criticisms away although, and people who do make the leap will likely be rewarded with a largely cracking piece of which sacrifices only a bit an excessive amount of soul to be a simple advice.

Who's this for?

Anybody searching for an affordable pill ought to have this on the entrance of their thoughts, whatever the drawbacks.

Do you have to purchase it?

An iPad will sometimes value many a whole bunch of kilos/, even for a reasonably primary mannequin – this pill prices $80/£80. In the end, it is rather good worth for what’s on supply. For those who don't plan to make use of the pill too closely or for overly demanding duties then the Hearth HD Eight (2018) is a stable possibility.

First reviewed: October 2018

There are a selection of different low cost tablets to contemplate, similar to the next three:

Amazon Hearth 7 (2017)

Amazon’s smaller pill has the identical chipset as its bigger sibling however a smaller battery, much less RAM and a weaker display.

Nevertheless, it might probably promote for as little as $30/£30 throughout promotions, and as such will fulfill the naked minimal wants of probably the most primary customers higher than the comparatively bloated Hearth HD Eight (2018).

Learn our full Amazon Fire 7 (2017) review

Amazon Hearth HD 10 (2017)

The most important of the Hearth household can be probably the most highly effective, housing extra RAM, a 1080p display and higher audio system and battery life.

It’s also costlier nonetheless – and is healthier suited as a ‘spherical the house’ pill than its smaller brother the Hearth HD Eight (2018). Those that would really like an even bigger display are definitely extra more likely to desire the bigger mannequin.

Learn our full Amazon Fire HD 10 (2017) review

Huawei MediaPad T3 10

The Huawei MediaPad T3 10 has an 800 x 1280 9.6-inch display, guarantees higher battery life than the Hearth HD Eight (2018) and comes with full Android, a particular power. Saying this, it retails beginning at 30% greater than the Hearth HD Eight (2018), if one is counting the pennies then the Amazon Hearth HD Eight (2018) wins on value alone.

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