Leaping between completely different apps to observe exhibits like Westworld, Blackish and The Huge Bang Idea could possibly be a factor of the previous if Apple decides to take a web page from Amazon’s ebook and convey third-party content material into its first-party TV app.
Particulars of the plan are scarce, however in keeping with sources near the matter, Apple could possibly be planning on doing simply that.
Ought to Apple comply with by means of with the plan, content material from third-party apps like HBO Now, NBA League Move, Starz and extra can be introduced into Apple’s TV app the place you possibly can watch every little thing with out leaving the confines of the app – i.e. no extra switching to HBO once you need to watch Recreation of Thrones and no extra transferring over to NBA League Move when a recreation comes on.
It’s a method that’s been comparatively profitable for Amazon: its Channel platform permits customers to subscribe to third-party sources of content material (e.g. Starz and HBO) at the price of an everyday subscription after which exhibiting that content material inside the confines of Amazon Video.
By maintaining the content material all in the identical place is right, because it clearly means customers spend extra time targeted in your app and fewer time trying on the competitors.
One TV app to rule all of them
The best way it stands now, Apple’s TV app exhibits content material from different streaming companies – however, with a purpose to watch that content material, you’ll have to depart the TV app.
Sources instructed Bloomberg that after the change goes in impact, Apple would acquire fee on behalf of these different companies earlier than ultimately transferring the streaming to its personal app.
So how quickly are you able to anticipate to see a unified Apple TV app? In keeping with Bloomberg’s sources, it’s potential that it’ll occur inside the subsequent yr.