Whereas we’ve come to acknowledge the dominance of Spotify within the music streaming area, that dominance is likely to be diminishing … effectively, at the least right here within the US.
A brand new report, which says Apple Music has simply surpassed the once-titan of the streaming audio area, comes by the use of Digital Music News who has a supply at a “US-based, main [music] distributor” with perception into the precise numbers.
For reference, each companies had round 20 million paying subscribers right here in the US final time they revealed subscriber numbers publicly in February of this 12 months. On the time, it appeared as if Spotify would maintain its lead for the remainder of the 12 months however, apparently, that hasn’t been the case.
Whereas Apple Music has overtaken the Swedish-based streaming service right here on its residence turf, it has a protracted method to go to overhaul the service on the worldwide stage, as Spotify has round 75 million paying subscribers exterior of the confines of the US in comparison with Apple Music’s 20 million primarily based on numbers obtained by The Wall Street Journal in early April.
What’s extra troubling for Spotify is that Apple Music subscribers may very well be extra voracious listeners, racking up a mixed 170 million streams of Drake’s newest album Scorpion, in comparison with solely 132.four million on Spotify. These numbers come by the use of Music Business Worldwide who obtained official numbers from Apple and used Spotify’s public-facing charts to get its knowledge.
A defeat within the US isn’t the dying knell of the service but it surely does imply Spotify has to work tougher to stay aggressive, lest it grow to be the following Pandora.
By way of Engadget