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IMAX expands to living rooms with new home theater certification program


Keen to lift the usual of dwelling theaters prefer it did with common theaters, IMAX has announced a new certification program that goals to deliver unrivalled audio/visible high quality to residing rooms world wide. 

This system, dubbed IMAX Enhanced, is being developed in partnership with the audio consultants at DTS, and can invite producers of televisions, soundbars and hi-fi methods to have their units formally licensed by the world’s main large-format cinema firm. 

“To qualify and carry the IMAX Enhanced brand, the highest-end TVs, projectors, sound bars, and AV receivers should meet stringent efficiency requirements established by IMAX, DTS and Hollywood’s main colorists as a way to create a constant and better bar for picture and sound efficiency on premium units,” defined the corporate on its new IMAX Enhanced website

Trying on the larger image

The positioning additionally states that “IMAX digitally re-mastered content material for the house setting is created to supply the sharpest 4K HDR photos and highly effective sound because the filmmaker meant,” and that the corporate is “designing an IMAX Mode for the improved units that might be meticulously optimized to play digitally re-mastered content material to ship the perfect viewing and listening expertise on that gadget.”

Maybe most enjoyable for dwelling cinema lovers, the corporate additionally states that choose titles filmed with IMAX cameras or formatted for IMAX screens may even be offered of their expanded facet ratios for dwelling viewing — director Christopher Nolan’s IMAX movies have at all times been launched this manner on dwelling video, although many different big-format motion pictures studios (we’re you, Marvel/Disney) have been sluggish to undertake this method exterior of the dying 3D format

The IMAX Enhanced program is ready to launch between now and December of this 12 months. For extra info, together with the ins and outs of how IMAX Enhanced merchandise will work with non-certified units, head over to the positioning’s FAQ section.


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