Microsoft will purchase Netflix within the subsequent few years, to shore up its content material enterprise and ensure it is not left behind by its largest rival within the streaming stakes, Apple. That is in line with Wall Road media analyst (and former Rolling Stone writer) Porter Bibb who has had some 40 years within the enterprise predicting this stuff.
Chatting with CNBC’s Squawk BoxBibb believes that Microsoft is likely one of the few firms with deep sufficient pockets for Netflix and it will fill a large content material and platform gap the computing large presently has.
Lack of content material
“[Microsoft’s] transferring as quick as they will into the cloud enterprise. They haven’t any direct to the patron content material supply,” he defined.
“I believe Netflix goes to be acquired by Microsoft, which does not have any content material proper now.”
It might appear far fetched however there may be some historical past between CEO Reed Hastings and Microsoft. Up till 2012 he was on the board at Microsoft, a place he held for 5 years, leaving to focus extra on Netflix.
This was on the identical time when Netflix was in turnaround, coming off the again of a share drop – due partially to the choice to separate the DVD and streaming aspect of the enterprise – and into the start of Reed’s Netflix imaginative and prescient that everyone knows about right now.
Skip to right now and Netflix is in impolite well being, shares are up 100% 12 months on 12 months and its valued round $140 billion. If Microsoft was to purchase it, it will be certainly one of its most costly acquisitions ever, eclipsing its purchase up of LinkedIn which was for a mere $26B.
It is simply analysts being analysts for now, however Netflix is ready to see vital competitors when Disney enters the streaming market. We’re undecided if Microsoft is the one to assist it survive this experience however it will be fascinating to seek out out.