The yr is 2035, Kanye West is president of the USA, and the primary ever manned mission to Mars has simply touched down on the pink planet. NASA’s specialists have prevailed over funding shortages, harmful radiation ranges, and have sourced courageous volunteers to go the place no man has gone earlier than.
The intrepid astronauts step gingerly out of the spacecraft and drive a flag into the dusty, orange soil. As they appear on at this primary artifact of humanity on the planet, the welcoming golden arches of McDonald’s are mirrored of their visors.
One McRocket meal, maintain the fries
It could sound just like the premise for a dystopian science fiction novel, however the privatization of spaceflight may effectively be a actuality, because of the brand new administrator of NASA, Jim Brindenstine, who has simply launched an advisory committee that may look into commercializing its operations.
Proper now, they’re wanting into branding for low orbit house flight solely, so we don’t want to fret about McDonald’s flags on Mars or a Starbucks on the moon in the interim.
Nonetheless, naming rights for rockets could possibly be up for grabs, in addition to product endorsements by astronauts, very like athletes are sponsored by sports activities manufacturers.
Though there isn’t a affirmation that elevated privatization will go forward (therefore the necessity for a committee), Brindenstine has instructed that it might assist NASA to compete with personal house exploration firms like Elon Musk’s Space X.
There are considerations that astronauts could possibly be tempted soar ship to personal spaceflight firms as a result of they may stand to make more cash, one thing that Brindenstine hopes to deal with with personal sponsorship offers.
Whether or not the general public take to this concept stays to be seen, as NASA enjoys a status for being a ‘secure house’ for scientific pursuit, uncorrupted by free enterprise.