Whereas we’ve grown accustomed to cutting-edge tech touchdown with a producer’s flagship cellphone, Samsung has introduced that it will likely be flipping this plan on its head in a brand new technique to spice up gross sales.
In a CNBC interview with Samsung’s president of cell communications, DJ Koh acknowledged that his revised plan is to introduce new expertise to its mid-range handsets first, reasonably than its premium fashions, from this yr ahead.
Contemplating 2018 has already seen the launch of the South Korean firm’s Galaxy S9 and Galaxy Note 9 flagships, this implies we will stay up for an thrilling new function in one in every of Samsung’s Galaxy A sequence handsets, which is able to apparently be arriving later this yr.
Why the change?
With the ever-rising costs of flagship handsets among the many main gamers, Samsung is trying to compete immediately with the likes of Huawei, Oppo and different Chinese language producers which might be providing top-notch specs for a diminished value.
Equally, the shift is an try to draw “millenials who can’t afford the flagship”, as Koh acknowledged that he intends to “ship significant innovation” to this demographic with out having to cost them out.
Though Samsung hasn’t spilt the beans on simply what this “new expertise and differentiation” truly entails, if this interview is something to go by, we ought to be seeing it in a brand new mid-range handset earlier than the yr’s out.